A couple of years ago, I was invited to use my strategic branding and marketing skills to serve children and families in the foster care system. A new highly competitive fellowship had launched, Foster America, and they were looking for dynamic individuals in the private sector to transfer their skills in the public sector to help make a difference. I was sold. But what sealed the deal was that Foster America had their sights on innovating the child welfare space. After having navigated the child welfare system as a preteen for eight years, I knew without a doubt that innovation was exactly what it needed. It was with this inspiration and enthusiasm that I began my 18-month commitment to innovate and bring quality services to children and families in need.
I had gathered some interesting observations while I was in the foster care system. I did the same during my two-year fellowship. What I found during both was disturbing. The foster care system does not put foster parents and the children and families they serve front and center.
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